February
5

We’ve Redesigned our Blog!

In the spirit of change, we are pleased to launch the redesign of our blog home. We hope you like the fresh design and improved navigation! All of us at LookOut Software are setting ambitious goals for what we intend to achieve this year. While some things change, others seem to stay the same. Customer […]

February
4

Think of CRM as a Vehicle

Let’s travel back through the hallways of history to before the advent of the vehicle and the personal computer. Back then, the vast majority of people couldn’t travel long distances easily and the scope of communication was restricted to what could be expressed in the local area. A lot has changed – and for better or worse, […]

January
9

If a CRM System Was A Person…

Imagine this: one day you arrive at work only to find that your CRM system (let’s call him Clyde) has become conscious and is now walking around the office. Clyde has learned how to speak your language. He’s frustrated and becoming vocal, claiming that he has a bone to pick with all those people who […]

December
18

What do YOU mean when YOU talk about CRM?

When I talk about CRM I am not just talking about software because CRM is more than software; it’s a business strategy. CRM software as we currently understand it has existed for nearly two decades, but Customer Relationship Management as a concept and business process has been around for much longer, possibly as long as […]

November
14

Is a Support Plan Needed for CRM Software?

The question of how much implementation support is needed to nurture a successful rollout is often posed to those of us in the CRM software business and it’s a difficult one to answer as it depends upon a variety of factors. In this blog I’ll do my best to answer some of the questions that […]

October
29

Fast and Easy CRM? There’s No Such Thing

As I peek around the CRM market today I often find an oversaturated hype machine obsessed with marketing everything as “fast” and “easy”. But, contrary to popular belief, making effective use of CRM is neither fast nor easy. Successful implementations require time, energy, commitment, leadership and collaboration from all involved parties. It is imperative that […]

October
21

Learning the Language of CRM

The biggest challenge we face when attempting to reach our goals is giving up on them before we reach the point of no return. To illustrate this point I will share a personal anecdote with you. A person who has since become a good friend of mine immigrated to Canada as a refugee when he […]

September
26

Love Your CRM As If It Were Your Only Child

Anyone who is a parent (or has friends who are parents) surely has heard stories regarding the good and sometimes difficult parts involved with raising a child, and being responsible for the life of another human being. It’s a daunting task, no doubt. One gives birth to life and then instinctually nurtures their offspring until […]

September
9

Harvest CRM Success Like a Gardening Pro

There is a general assumption that since CRM software has been around for many years it should be ready to deliver instant results. In fact, many software vendors lead their potential clients to believe this common CRM myth. This is simply not realistic. Imagine this analogy: You have a garden that’s become so overgrown it’s […]

August
14

CRM Forecast: Partly Cloudy

Cloud CRM continues to be a hot topic. This week alone I’ve seen several different posts in one social media group I belong to – all on the subject of cloud CRM: what’s the best platform, what are the most desired features for mobile CRM, etc. Predictions are that cloud-based CRM will account for half […]