CRM “Fail” – What You Can Do to Fix It

After careful consideration and review of CRM products and vetting of the vendors, you finally selected a CRM software option and have been using it for many weeks or months. Now you’re not seeing the immediate results promised by the seller – despite the rave reviews and affirmations splashed throughout their website and marketing collateral. So […]


Why CRM? Relationships Don’t Manage Themselves

Within even the smallest of companies there is a team of people, no matter how few players there are. Each member of the team is interacting with important contacts in varying ways – some by phone, in person, email or other means. These vital communications also range from customers and prospects to vendors and suppliers […]


Five Misconceptions About CRM

Customer relationship management (CRM) is a comprehensive business strategy that is designed to increase organizational efficiency, reduce costs and increase profitability. CRM is so-often associated with software X, Y or Z that it’s not difficult to see how people can conflate the CRM business strategy with CRM the business tool. To use an analogy, if we forget that […]


The Battlefield of CRM

The impact of war on our societies, cultures and economies is immeasurable. It’s fair to say that civilization as we know it is, in many ways, a byproduct of war, conquest and conflict.  It should come as no surprise that something, which has played such a big role in our development, is now often used as an analogy for business. Whether or […]


SaaS and On-Premises: Making The Right Choice

There has been a great deal written in recent years about the advantages and disadvantages associated with On-Premises and Software as a Service (SaaS) enterprise solutions. Cloud computing is clearly a force to be reckoned with and as it reshapes the landscape of the business world it is changing how we think about data ownership, […]


CRM Success is a Team Affair

Teamwork is essential – not because it allows you to blame someone else, but because it is virtually impossible for anyone to do anything without the efforts of other people. This is especially true when it comes to business. If you want to succeed every individual in your organization must be committed to the efforts […]


We’ve Redesigned our Blog!

In the spirit of change, we are pleased to launch the redesign of our blog home. We hope you like the fresh design and improved navigation! All of us at LookOut Software are setting ambitious goals for what we intend to achieve this year. While some things change, others seem to stay the same. Customer […]


Think of CRM as a Vehicle

Let’s travel back through the hallways of history to before the advent of the vehicle and the personal computer. Back then, the vast majority of people couldn’t travel long distances easily and the scope of communication was restricted to what could be expressed in the local area. A lot has changed – and for better or worse, […]


If a CRM System Was A Person…

Imagine this: one day you arrive at work only to find that your CRM system (let’s call him Clyde) has become conscious and is now walking around the office. Clyde has learned how to speak your language. He’s frustrated and becoming vocal, claiming that he has a bone to pick with all those people who […]


What do YOU mean when YOU talk about CRM?

When I talk about CRM I am not just talking about software because CRM is more than software; it’s a business strategy. CRM software as we currently understand it has existed for nearly two decades, but Customer Relationship Management as a concept and business process has been around for much longer, possibly as long as […]